How to Increase Word of Mouth Marketing
In this tip we're going to talk about one of the most exciting marketing strategies of all:
Stimulating word-of-mouth advertising.
Word-of-mouth advertising is the most powerful, effective type of advertising there is but it's the only kind you can't just buy by the page or by the minute.
It has to be created, stimulated and nurtured with truly creative techniques.
Most businesses take whatever word-of-mouth advertising they get, but I'm here to tell you that you can exert a considerable degree of control over this type of advertising and marketing.
The reason that word-of-mouth advertising is so valuable is simple. Nothing you could ever say about you, no matter how well you say it, can have as much impact and credibility as something a disinterested third party says about you.
This is very important!
Let me repeat it again.
Nothing you could ever say about you, no matter how well you say it, can have as much impact and credibility as something a disinterested third party says about you.
Also there are some things you simply can't say graciously about yourself that others can say.
Artificial word-of-mouth advertising is still the most effective form of TV commercial.
It's called 'Slice of Life' and you're very familiar with it.
It shows a scene with one ordinary person telling a friend or associate how good a product is. Laundry soap, personal computers and hundreds of other products and services are still sold this way.
There is a single, basic secret to stimulating a high rate of word-of-mouth advertising.
Word-of-mouth should be taught as "find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you."
You want your customers to go and tell their friends, "You won't believe how..."
And what do their friends do then?
When they need someone who offers what you offer - where do you think they will be going?
Any business can also find ways to stimulate referrals, to stimulate word-of-mouth advertising, often by doing things that should be done anyway.
I know a plumber, for example, who increased his business ten times - in just twenty-four months without increasing his external ad budget by even one penny. He identified twenty six different things to change in the work environment and in customer communications and those changes were responsible for developing a very high level of word-of-mouth advertising.
Are you doing what you should be doing in any case - ABSOLUTELY BRILLIANTLY?
If you are...good...NOW get an active Referral System going with your current customers...and reap the rewards!!!
Contact us on info@kandobusinesscoaching.com for a free Referral System template
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